California State University, Fresno - University Journal
January 2013 Vol. 16 No. 5
Arts    |   FYI   |   Newsmakers   |   Service   |   Sports  



Kinman tracks spacecraft through Deep Space Network

Space exploration requires top-notch radio communications, says Peter Kinman, research associate in the Department of Electrical and Computer Engineering. His research work for NASA is funded through the Jet Propulsion Laboratory located in Pasadena, California

See the full story with video here.




The damaged main campus switch.

Campus crews worked around the clock
to restore power

Thanks to the extraordinary efforts of campus crews from early in the morning of Dec. 30 to late in the evening of Jan. 1, emergency repairs resulting from a power failure were successfully completed. The power was out for more than 72 hours before repairs were completed the night of Jan. 1. The campus closure on Jan. 2 was necessary because the heating system had to be recirculated and facilities had to ensure all building systems were functioning properly.

The issues began Sunday at 2 a.m. with a power surge that disrupted power on campus. A secondary significant outage occurred at approximately 2 p.m., resulting in widespread power losses on campus.

“We don’t know the cause of the power disruption, but the result was a severe malfunction of our campus main switch and other secondary power feeds,” said Bob Boyd, associate vice president for Facilities Management. “Our campus infrastructure is 40-plus years old, and parts are no longer manufactured or maintained, so we had to scramble to find compatible used parts."

Efforts to deal with the outage began immediately, said Vice President Cynthia Teniente-Matson. Generators were placed in critical areas to provide continuous electrical service and food in the dining hall was moved to freezer units in Agricultural Operations. Appropriate public safety measures were taken to secure all buildings. Power was maintained in Save Mart Center, Student Recreation Center and critical areas in the University Agricultural Lab (the farm). Some residence halls had power and the small number of students who were staying in their rooms during winter break were accommodated. Matson said funding for a campus infrastructure project to update the aging equipment has been on the list of capital California State University projects for several years.

If you have the opportunity, thank one of the many campus personnel who worked long hours to make repairs and prevent disruption of power in critical areas:

Facilities Management
Chris Wescott
Robert Boyd
Andy Corea
Simon Dias
Ernest Escalante
Rick Finden
Devon Fullner
Mike Frick
Art Gonzalez
Paul Johnson
Lisa Kao
Gordon Keeton
Rico Lazano
Ron Leach
Joe Lucio
Chuck Mellon
Matt Montez
Jeff Prickett
Drew Scott
Chris Tift
Gabe Valencia
Ted Vetter
Tom Wells
Eddie Wilson
Gary Wilson
Pete Wilson

Technical Services
Larry Clutts
Jim Michael
Cathi Scherer 

Dr. Alejandro Calderon-Urrea
Wayne Parent

Ag Operations
Rick Carpenter        
Kurt Dietrich           
Mike Mosinski         

Brian Cotham (Purchasing)
Richard Smith (Library)
Steve Scherer (Engineering)




Dr. HendrixHendrix wields the global lens of sci-fi
Science fiction makes you see everything through a different lens, says Howard V. Hendrix, lecturer, Department of English. He believes that science fiction can help the human race think long-term instead of only in the here and now. See the full story with video here.




FaithSidlow's KSEE 24 experience benefits students
Sharing life experience with students is very rewarding, says Faith Sidlow, lecturer, Mass Communication and Journalism Department. "The most satisfying part of the whole thing is to see the students who come through my classes go out into the industry now, and they are becoming reporters," she says. See the full story with video here.





Valley economic indicator climbs; hiring improves
After moving below growth neutral for three straight months, the San Joaquin Valley Business Conditions Index (produced by the Craig School of Business) advanced slightly in December, signaling positive but slow economic growth for the area in the months ahead. See more.


MaddyThe Maddy Report
to air new show starting Jan. 6

News Talk 580 KMJ will air The Maddy Report - Valley Views Edition, a new weekly public affairs program on issues impacting all of Central California, 9-10 a.m., Sundays, beginning Jan. 6. The first half-hour will be an audio version of the weekly half-hour television program. The Maddy Report, is seen on KSEE 24 (NBC-Fresno), KVPT (PBS-Valley), KVIE (PBS-Sacramento) and on the California Channel (Statewide). The program focuses on public policy issues being addressed at the State Capital and in Washington, D.C. that are important to California and the San Joaquin Valley. See more.


Engineering students graduate during December ceremony
The Lyles College of Engineering held a graduation ceremony for 62 students Dec. 21 at the Satellite Student Union. Provost William Covino presided over the graduation ceremony. More than 600 friends and family were in attendance. Alumnus Rick Ransom, owner of the engineering firm Brooks Ransom Associates, gave the commencement speech. Ransom graduated in 1977 with a bachelor's degree in Civil Engineering. Special guests also included the college's emeritus dean Dr. Karl Longley. See more.





What's the difference between a "brand" and a "logo?" Since the two terms are often used interchangeably, there may be some confusion. A brand includes a logo, but there is more — it is the collection of elements that you use to communicate about your organization. Brand elements include the visual — logo, typeface, tagline, and colors —a s well as perceptions about an organization.

A logo is the visual representation of a company or entity, such as
    NikeTargetFresno State

Fresno State's logo includes the tagline "Discovery. Diversity. Distinction." It also has the traditional cardinal red and blue colors. All the elements work together to identify our campus. Consistent use of these elements creates recognition and reinforces a unified image.

As a recent Forbes magazine article noted, "In one sense, perhaps the most important sense, a brand is a promise…it’s shorthand for what you are."

• • •

When using the Fresno State URL in print materials, it's acceptable to use either (sentence case) or (all lower case). However, using sentence case is recommended since it makes the name easier to read, particularly when you have a longer URL such as




2012 service highlights from the Jan and Bud Richter Center
As the Fresno State community continues to embrace a culture of service, community service events coordinated by the Jan and Bud Richter Center have benefited countless members of the community through the contributions of students, faculty, staff, administration, and alumni. Highlights from 2012 include the following:

  • Community Service Opportunities Fairs. Approximately 10,500 contacts between students and community benefit organization representatives, with an anticipated 3,782 volunteer commitments resulting.
  • Blood drives. During 2012, approximately 2,300 donors generously gave more than 1,800 pints of blood, which has the potential to help more than 5,400 patients in need of blood.
  • Fresno State participated in two national service days during 2012: Make A Difference Day and National Family Serve Day, known locally as Serving Fresno Day.  An estimated 200 campus volunteers participated in the two events.  Volunteers built one and one-half miles of hiking trail on the Fine Gold Creek Preserve, refurbished Romain Park, one of Fresno’s most run-down parks, and decorated and provided literacy games and activities for Rotary Storyland’s Spooktacular event, attended by more than 3,000 people. 
  • Kids Day benefited Children’s Hospital Central California. The fundraising event involved more Fresno State volunteers than any other one-day service event. During 2012, approximately 1,235 volunteers raised $36,580.56!
  • Giving Leftovers Ends A Need (GLEAN) was held at the University Courtyard during the last two weeks of the academic year. Students donated more than 2,400 pounds of clothing, school supplies, small electrics and miscellaneous items.The donated items were sold in the Disabled American Veterans thrift stores and the money raised is used to help veterans with medical expenses and transportation to medical appointments.
  • First Book Holiday Gift Project is a fundraising event held annually during the holiday season. The fundraiser awards a local community benefit organization that works with underprivileged children. The organization purchases books with the donation and gives the books to children to start a home library. This year more than $450 was given to Every Neighborhood Partnership to benefit the children they work with in the El Dorado and Vinland neighborhoods. The donation has the potential to provide approximately 194 books.




University Theatre presents the Contemporary Dance Ensemble
The Contemporary Dance Ensemble, directed by Kenneth Balint, performs Feb. 15 through Feb. 23 in the John Wright Theatre. Other 2012-13 University Theatre productions include the following:

  • Frozen by Bryony Lavery, directed by Kathleen McKinley, March 15-23
  • The Arabian Nights by Mary Zimmerman, directed by Ruth Griffin, May 3-11

Performances begin at 8 p.m., except for Sunday matinees, which begin at 2 p.m. Tickets are $17 for the general public, $15 for faculty and staff, seniors (60 and over), alumni, and military. Student tickets are $10. An ID must be presented to claim discounted tickets. Tickets can be purchased noon-4 p.m. Monday-Friday at the University Theatre Box Office at the north entrance of the Speech Arts Building, 278.2216. Ticket order forms and more information are available at the website.


BaxKeyboard Concerts presents pianist Alessio Bax Jan. 13
Alessio Bax performs works by Rachmaninoff, Kreisler/Rachmaninoff, and Mussorgsky at 3 p.m., Jan. 13 in the Concert Hall. First prize winner of the 2000 Leeds International Piano Competition and recipient of the prestigious 2009 Avery Fisher Career Grant, Italian-born Bax has performed in major venues in Rome, Milan, Madrid, Paris, London, Tel Aviv, Tokyo, Seoul, New York, and Washington, D.C. Admission is $18 general, $12 seniors, and $5 for students. For reservations and other information, call 278.2337.




Shirley Melikian Armbruster
(University Communications) co-presented a national webinar, "Creating and Sustaining a Universitywide Integrated Marketing Culture," with Jeanette DeDiemar of Florida State University for the Council for the Advancement and Support of Education.


Angel Sanchez
(Institutional Effectiveness) has been appointed director of the Office of Institutional Effectiveness. Since 2008, Dr. Sanchez has been director of the Office of Institutional Research at California State University, Stanislaus, where he has also been a faculty member in the Department of Sociology. He has also served as executive director of the non-profit Educational Technology Alliance at California State University, Bakersfield.

StathamRussel Statham
(Continuing and Global Education) was recently selected as chair of the Board of Directors of Study California, Inc., a new non-profit organization that represents educational institutions in California. Study California strives to increase the number of international students enrolling in California’s schools and universities, as well as to facilitate partnerships between California’s schools and schools abroad. Its mission is to make the state of California a top study destination worldwide, and to embrace other cultures and further cross-cultural understanding globally. Founded in 2012, the organization already represents nearly 50 academic institutions as members.





sportsMen’s basketball launches Bulldogs’ January schedule
January boasts thrilling basketball games at the Save Mart Center as the Bulldog men's and women's teams compete in the Mountain West Conference.

Men's basketball

  • Jan. 9, 8:30 p.m. vs. San Diego State. There will be a Red Out and a t-shirt give away.
  • Jan. 16, 7 p.m. vs. Wyoming. It offers a meet-and-greet with Fresno State Softball Coach, Trisha Ford.
  • Jan. 19, 7 p.m. vs. Nevada. This is Basketball Fiesta night with reduced ticket prices for groups celebrating Hispanic heritage.
  • Jan. 26, 7 p.m. vs. Colorado State.

Women's basketball

  • Jan. 12, 2 p.m. vs. New Mexico. It will be High School Day with $3 tickets with valid high school ID.
  • Jan. 23, 7 p.m. vs. Boise State. This is Greek Night with a Greek tank top giveaway for the first 100 fans. All fans are encouraged to wear red. There will be a 20 percent discount on all merchandise at the Bulldog Shop.
  • Jan. 30, 7 p.m. vs. Air Force. It's Salute to Services Night. Enlisted military and veterans receive free admission. Don't miss the American Flag Give Away.

Swimming and Diving
The swimming and diving team gets in the action vs. UC Davis Saturday, Jan. 26 with Senior Night. Seniors will receive free admission and special recognition.

More information is available at


cerealMarketing students 'unofficially' break cereal world-record

A team of marketing students completed what may be the world's largest bowl of cereal — 3,333 pounds — on Dec. 12, amid a steady drizzle that could not dampen their spirits.
Click here for the full story.



The Journal is published online by the Office of University Communications the first day of each month – or the weekday closest to the first – from September through May. The deadline for submissions to Journal is 10 days prior to the first of each month. Please e-mail submissions to You may include digital photos, video clips or audio clips that are publishable online. Phone messages, PDFs, faxes, and printed hard copies will not be accepted.
President, John D. Welty
Vice President for University Advancement, Peter N. Smits
Associate Vice President for University Communications, Shirley Melikian Armbruster
Director of University Web Communications and Publications, Bruce Whitworth
Editor, April Schulthies • Editorial Coordinator, Margarita Adona • Photographer, Cary Edmondson • Videographer, Randy Haar
Web Coordinator, Kevin Medeiros • Editorial Adviser, Lindsey Burgess • Editorial Assistant, Angel Langridge
Production Assistant, Leilani Esqueda